The two of us have had cycling in our blood for a long time (we opened our first store together in 1991, in Hanover, Massachusetts).
Our love of cycling started back when we did our first 80 mile road ride. Jimmy rode in jean shorts and cycling shoes, Beth had bike shorts and sneakers; and we were hooked. We’ve come a long way since that ride and have logged many miles.
Over the past 36 years, we’ve been enthusiastic participants in cycling events and activities all over the state. We’ve led rides throughout the region, helped organize the first trail maintenance day and first mountain bike race in Wompatuck, worked races, built trails, rode the Pan Mass Challenge and the MS Ride and ran safety clinics for area schools. Somewhere along the way we found time to raise a daughter — Lauren!
Jimmy has been a mechanic for over 28 years in our first and current store as well as fixing bikes for customers in between stores. He’s a member of the Professional Bicycle Mechanics Association and a is a certified Campanolo mechanic. He’s an exceptional wheel builder – building wheels for over 30 years.
Beth has the highest level of certification as a bike fitter; first as a Certified Master BodyGeometry fit technician and now a Retul Certified Fitter. In her day, she had a lot of success racing cyclocross, mountain bikes as well as racing road/criteriums as a Cat 2.
Both Jimmy and Beth still ride all three disciplines; road, gravel and mountain and try to share their combined wealth of knowledge leading rides.
Over the years we have developed a niche that works well for us. We are extremely service and fitting focused. We also love custom work, both selling new custom bikes or upgrading/customizing existing bikes. While we still do bicycle sales, all sales are by order. We do not keep stock on the floor.
We are also committed to serving women cyclists. We discovered a need among women who have a passion for riding, or want to start riding, but who don’t feel quite at home in most male-oriented stores. We help these women choose the right equipment, get them expertly fitted and provide ongoing repair and service. We also coach, instruct and encourage them as they continue to grow as cyclists.
Many of our customers have been with us over 30 years, coming together for our weekend rides, or dropping by to share stories of recent cycling triumphs (and occasional setbacks). I guess you could say that for us, cycling is more than just a sport. It’s our way of life.
We look forward to helping you to enjoy riding!